CRM – Good Bad Ugly

CRM – Customer Relationship Management , is a web-based CRM program does all of the tasks associated with an internal CRM program – it manages contacts and customers, supports sales and marketing, and keeps track of projects

• CRM itself is not a software application, but is instead a strategy for doing business.
• CRM methodologies are focused on building individual customer relationships for the purpose of creating and maintain a loyal customer base.
• CRM software works across all corporate departments to help harmonize customer-centric thinking in the entire organization.

Good:

• Sales Automation
• Automated Marketing
• Reporting
• Data Integration
• Security
• Fast Implementation

Bad:

• Require continuous maintenance,Information Updating, and System Upgrading costly
• Difficult to Integrate with other systems

Ugly:

• Since most of the CRM Applications are hosted or on premise, it may go down at any moment (although seem’s unlikely, but don’t take things for granted)
• 12% Prone to Product Feature Bugs (due to Upgradation or new features) which may cause a huge impact in Business